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14

Chapter 2

Always Combine Your Keywords In The Page Title!

When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut

down on the total number of keywords displayed in the title is a great way to boost the strength

of each individual keyword, which will have an immediate impact on your ranking.

Add <h1> header tags

Next we'll need to add 1 <h1> header tag and place our most important keyword there.

The <h1> header tag should be as far towards the top left hand side of the page as possible.

When Google reads a webpage, it views the text from the top left hand side of the page, and

then follows down to the bottom right hand side of the page. So, it's best to place your <h1>

header tag on the top left hand or top/middle portion of your page.

You can think of an <h1> header tag as a title for whatever content you have on your page. For

example, the <h1> header tag of this chapter would have been:

"How changing 1 onpage optimization factor can boost

your rankings by over 350 positions!”

... and the html code used to create this title would look like this:

<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350

positions!"</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually

trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your

main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be a perfect

header tag.

Note: If you're using an html editing program such as Dreamweaver, all you have to do is

highlight the text you want to make your <h1> header tag, as shown below:

... and then click the dropdown button from the properties menu, and select "heading 1" as

shown below. That will automatically enclose your text within <h1> header tags.

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