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Chapter 6

Alt image tag spamming

This is another way that people will try to cram keywords into their website, allowing search

engines to see their keywords, but not allowing visitors to notice any difference in their

website.

The following is a website that wanted to rank well for "cabbage soup diet". What they've done

is inserted a graphic of a cabbage. They've then added an alt image tag to the graphic. When

a visitors visits the website, hovers their mouse over the cabbage soup graphic, a little popup

will appear.

Notice how many times they've repeated the word "cabbage soup" and "cabbage"? Way

too many! It serves no purpose other than to cram as many keywords as possible into their

webpage.

The real purpose of an alt image tag is if a user visits your website and the graphic will not

load, or is disabled by their web browser, text will appear instead of the graphic. This is

often used for blind people.

Alt image spamming is something you want to stay clear of. Using alt image tags are good,

but you can overdo it as you can see above. A good alt image tag in this case would

simply be: cabbage soup diet graphic

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