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Chapter 8

Then why exactly does adobe.com rank #1 on Google for the term "click here"?

It's because of their links! Who is linking to them AND how they're doing it!

Let's open up so I can give you a visual of what I mean.

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First, we'll select radio button 1.

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Next, we'll enter the URL from Google into step 2.

(http://www.adobe.com/products/acrobat/readstep2.html)

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Next, we'll select Google from the list of search engines.

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Finally, click "ok" to run

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When it's finished running, let's click on the "report view" tab to view some of the results.

The first thing you should notice is the Google Page Rank of all of the pages linking to

adobe.com. If you click the column heading within labeled "Google PR", it will

sort the column in descending order.

You can see that the pages linking to adobe.com have an extremely high Page Rank. Any

website with a Page Rank of 6 or higher are VERY high page ranks. There are only a handful

of PR9 websites on the entire internet and a few are actually linking to adobe.com!

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