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Chapter Contents:

In Pursuit of Right Now

Google Basics

The Best of the Rest:Yahoo!, MSN, AOL, Ask

Organic Ranking Factors

Paid Placement

SEO Trendspotting

How the Search Engines

Work Right Now

What’s the inside buzz among SEO experts?

What do the search engines care about? What

works? What doesn’t? In this chapter, we present

a current snapshot, including some of the more

ephemeral facts of SEO: which search engines

dominate the industry and how they work today.

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