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Quality Links Defined
As you surf for potential linking sites today, you may be tempted to build the longest
list you possibly can, with dozens or hundreds of sites. But every one of these link
requests is going to take a 5-minute chunk of time out of your life—why, that’s only 12
per episode of
Survivor
!—so you need to be choosy.
Quality Link or Time Sink? An Expert’s Opinion
We asked blogger and search marketing expert Aaron Wall of
www.seobook.com
how to
assess the quality of inbound links. Here were his thoughts:
“I love organic SEO, which currently is primarily driven by link building….Many factors go into
measuring link quality—to be honest,it is not entirely measurable.I like to think of a document
or site as having signs of quality. Some examples:
•
“Page or site is well cited from resources like educational institutions or major web companies.”
•
“Page links to quality related resources.”
•
“Page ranks well in related search results.”
•
“You keep running into the page even outside of search.”
What about finding signs of poor quality linking pages? Here are Aaron’s ideas:
•
“Page will sell a link to any off-topic site.”
•
“Link price seems far cheaper than it should be for that kind of page….”
•
“Page is hard to find in search results.”
•
“Site is of low quality and there is limited reason a human would want to go there or link at
that site or page.”
In case you didn’t notice, Aaron never even mentions Google PageRank in his assessment. Google
PageRank may be an at-a-glance measure of a page’s significance to a search engine, but it simply
doesn’t give you the full picture of what a link can do for you.Thanks for the advice, Aaron!
Between Aaron Wall’s factors to consider in the sidebar “Quality Link or Time
Sink? An Expert’s Opinion” and the link quality factors you learned on Monday,
you’ve got a lot of tools for analysis. But there’s one more angle to consider: whether
the site makes it possible for you to do your link-gathering job. Make sure to take
these administrative issues into account:
• Is contact information available on the site? Without it, you can’t request
the link.
c07. 8:08 168


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