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• Does the site appear to be regularly updated? Do a quick scan for the “last

edited” date or other signs of life. If nobody is manning the store, there won’t be

anybody to add your link.

Now that you know

what

you’re looking for in an inbound linking site, here are

some ideas for

where

to look.

Expand Your Link Requests List

So far, you’ve only scratched the surface of your potential high-quality linking sites.

Here are some places you can look for additional opportunities:

Sites linking to your competitors

By now, you’re a seasoned pro at finding inbound

links using the search engines. Do this now for your Big Five competitors. Who is link-

ing to them? Can you get a link there too?

Any sites doing well for your top keywords

Go through the top listings for your target

keywords—both organic results and sponsored results—with a fine-tooth comb. These

would be great places to get links.

Your clients/customers/fans

Do you have a client base that is pleased with your serv-

ice? Do they have websites that speak to a segment of your target audience? If so, they

may be happy to provide a link to your site! Bonus points if they put your link along-

side a glowing recommendation.

Your service providers/vendors

Are you a major client of any organization with a Web

presence that has a tie-in to your target audience? Maybe they would like to link to

your site. Maybe they’d even like to list you as a “featured” client!

Your partners

Corporate partners are likely to include links on their websites. Check

and see if there’s one for you.

Sites that already include your company name

Perform a search for your company

name in quotes. You may be surprised to find many websites that include your com-

pany information, maybe even a URL written in text, without making it a link! With a

flick of the mouse, those could become inbound links for you.

Local and regional directories

Any site that includes listings of local businesses will

probably be happy to have their information updated—preferably with your organiza-

tion’s web listing!

Business associations and accreditations

Most professional and trade associations

include lists of their members. If your organization is accredited in any way, there may

be a link in it for you.

Sites that are “related” to yours

In Chapter 6, you learned about the Alexa database

of information. One of its tastier tidbits is Related Sites, other websites that draw the

same audience as yours. Take a look at your related sites for linking potential.

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