Search Engine Optimization (SEO) for your website

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A smaller SEO effort, like this hour-a-day approach, will have a high

documentation-to-“work” ratio. In this case, it’s a 1:4 ratio—one week out of every

month devoted to gathering and reporting information. If you increased your SEO

activities, this ratio would probably decrease: many of your reporting tasks would

stay nearly the same. Regardless of the size of your campaign, a commitment to track-

ing and documentation will always separate the pack leaders from the also-rans.

Your daily assignments for this week are as follows:

Monday:

Check Organic Status

Tuesday:

Check Links

Wednesday:

Check Conversions

Thursday:

Monitor PPC Ads

Friday:

Action Items

Monday: Check Organic Status

Last month, you established a baseline level for your site’s visibility on the four major

search engines. Today, you’ll find out how your standings have changed. We’ll ask you

to check two values:

• Search engine rankings

• Indexed pages

Search Engine Rankings

For this task, you will perform the manual rankings check on the four major search

engines for all of your top target keywords. You learned how to do this back in

Chapter 6.

With your Rank Tracking Worksheet ready to go in your SEO Idea Bank, this

task shouldn’t take a whole lot of preparation.

With your ranks for last month and this month side by side, it’s easy to see any

changes. We’re going to guess that there hasn’t been a whole lot of improvement to

your ranks yet. Don’t be alarmed—this is perfectly normal! After all, your basic site

optimization has only been in place for a couple of weeks, and you may only have a

Now:

Now, open up your Rank Tracking Worksheet and fill in your website ranks for this month.

Pearl of Wisdom:

Without a period of time for review, reflection, and prioritization for the

future, your SEO campaign can go off track very quickly or just get lost in the busy day-to-day shuffle of the

average workplace.

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