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Chapter Contents

Week 5: Site Structure Improvements

Week 6: Conversion Tracking

Week 7: Research and Development

Week 8: Visibility Check and Monthly Reporting

Month Two:

Establish the Habit

If it’s true that it only takes 30 days to establish a

daily habit, your SEO habit is now official!

This month, you’ll tidy up your website’s struc-

ture for improved SEO performance, and you’ll

get serious about tracking conversions. Then

you’ll spend a week honing your SEO research

skills. And, as always, you’ll document. It’s all

part of the clutter-clearing and routine-forming

process that will keep your ongoing campaign

cruising along.

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