Search Engine Optimization (SEO) for your website

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Uncover the FAQs.

A search engine’s FAQ or Webmaster Information may contain a

submittal form, or submittal guidance, and it may even give you some hints on how you

can optimize your site and/or media components. You can visit

www.yourseoplan.com

for a list of links to FAQs and submittal forms for these services.

Use your research smarts.

After you’ve got a handle on what the submittal process

and the listings look like, read up on submittal or optimization tips in the SEO

info sources you learned about earlier this week. It may be as simple as going to

searchenginewatch.com

and typing in “video search” or “shopping search.” Don’t

forget to check the dates on these articles!

Friday: PPC Quick Check/Link Building

You started them in Chapter 7, “Month One: Kick It into Gear,” but these tasks are

never truly “done.” It’s time again to visit PPC monitoring and link building.

PPC Quick Check

Friday means…the PPC Quick Check is upon us!

Link Building

Get out your Link Tracking Worksheet and find more opportunities for targeted traffic!

Week 8: Visibility Check and Monthly Reporting

As you “Establish the Habit” of SEO, your workday should naturally begin to accom-

modate a small portion of SEO time. Likewise, you’ll find it easier and easier to gear

up and get through your monthly reporting. In fact, you might notice that you begin to

feel disoriented if you go too long without grounding yourself with empirical data!

Now:

Continue your link-building campaign.

Now:

Follow the same steps you followed in last week’s PPC Quick Check. If you need to make any changes

to your account, do so now.

Now:

Explore the specialty search that matters most to you. Make a note of your hopes and plans as well

as what you’ve learned about optimization and submittal for this venue in your Task Journal.

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