Search Engine Optimization (SEO) for your website

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Jot down observations that matter in your report, and don’t skimp on the analy-

sis! Remember that trying to explain “why” is one of the most important, not to men-

tion least-expensive, tools you have in your SEO repertoire. If you found anything from

last month that requires a follow-up, don’t let it fizzle away! Either update your report

with your current take on things or make a note that this issue is still unresolved and

put it on your Action Items list for next month.

Indexed Pages

Add another month’s data to the total number of pages indexed. Again, you can start

looking for trends.

If any of your landing pages were not indexed when you checked last month, be

sure to look again and see if your efforts have made a difference.

As your Monthly Report begins to flesh out, be sure to review the action items

from last month. You will want to report on completed items throughout the document

in whichever sections are relevant.

Tuesday: Check Links

Reporting new inbound links is a very satisfying aspect of SEO. Today you’ll document

the following in both words and numbers:

• Link campaign activities

• Google PageRank

Now:

Check the indexing of any landing pages that were not indexed last month. Document status on

your Rank Tracking Worksheet.

Now:

Check the total number of pages indexed on your site in each of the four major search engines.

Record the value on your Rank Tracking Worksheet.

Now:

Add your summary and analysis to the “Site Visibility” section of your current Monthly Report.

Now:

Open last month’s Monthly Report and rename it (by choosing File

Save As) with the current date.

This is now your current Monthly Report.

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